Everyone knows what they do, some know how they do it but very few know why they do it. The next circle inward is “how they do it” and the last center circle is “why they do it”. The first outer circle is “what they do”.
The golden circle is composed of three circles within each other. He credits this to his golden circle theory. The Wright Brothers weren’t the only team trying to achieve flight. wasn’t the only individual involved in the civil rights movement. Apple is known for innovation and creativity but they are not the only company that makes computers. Sinek explains his believe as to what makes leaders great. While browsing through to find a video to watch, I came across Simon Sinek’s talk on “How great leaders inspire action”. I love watching TED Talks on various subjects.
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